Content marketing is an effective way of marketing your business online, but there are many myths about how content marketing truly works. All SEO companies in Toronto offer search engine optimization packages that include content marketing–and their services are a truly specialized skill. Below we bust some of the most common content marketing myths.
MYTH 1. THAT BLOGGING IS ENOUGH
Many business owners mistake their self-driven efforts, such as blogging, as effective content and online marketing. While blogs certainly can be a form of content marketing, there is a method to the madness. Blogs need to be a perfect balance–relevant to the target audience, engaging, and written in a tone that sounds like you–but that’s not all. Blogs must also have relevant keywords mixed in, and be optimized using the most current online marketing strategies. In other words, business owners who post their own blogs in an effort to market their business online–are unlikely to be hitting all the required targets.
MYTH 2. THAT YOU DON’T HAVE TO RESEARCH KEYWORDS
For keywords to be truly effective, they must be researched. Contrary to popular belief, keywords are not as obvious as they might seem. Even if a keyword phrase is trending, it is not always the best keyword phrase to use–because the competition is just too high. SEO companies understand the importance of finding keywords that your target audience is searching for, and that have also had low competition. This is something that needs regular research.
MYTH 3. THAT YOU DON’T HAVE TO RESEARCH TOPICS
While keywords will certainly get you heading in a general direction, there are still an unlimited number of topics that any keyword could be used to optimize. Search engines are not only looking for optimized content with appropriate keywords, but for quality content. In other words, writing content for the sake of keyword placement isn’t going to generate the desired results. In fact, keywords stuffing can actually negatively impact optimization.
MYTH 4. THAT YOU DON’T NEED AN SEO PACKAGE
Search Engine Optimization Packages are required to ensure a balanced and diverse approach to content marketing. You can’t just blog, or article market, or focus on social media. Instead, you must follow industry and seasonal trends to devise an approach to SEO that is customized–and effective. Business owners should leave this to the pros, and search for SEO packages in Toronto, that offer an updated mix of content marketing strategies. As an added bonus, SEO package deals are often more cost-effective.
Even if your business does not sell your products or services online, it is essential that your business is easy to find online. Content marketing plays a vital role in your online marketing success, and should be included in any SEO package you select.
By Ben Ramedani