Everybody plans for business growth and augmenting revenue. People adopt a number of different strategies like product innovation, winning new markets, etc., for increasing their sales. E-commerce plays a crucial role in this regard and helps you acquire new customers. In fact, it is projected that by 2017, U.S. e-commerce will generate about $440 billion sales for a compound annual growth rate of 13.8 percent. Now, how will you capture this e-commerce explosion?
Let’s consider a few e-commerce website design tactics for business growth:
i. Define Niche Market for Target Audience – Reach your target audience by defining niche market. Penetrate the online market with special offerings for your customers. Check out their preferred zones and accordingly cater to their needs. Remember that e-commerce is for all players. Whether you are a business tycoon or a small company, you can capture the interest of online shoppers with this platform. Know your customer preference through market survey and deliver a product that is customized to their requirement.
ii. Attract Customers through Content Marketing – Millions of customers can be driven to your website if you allow them to share their thoughts about your products or services. This helps to draw potential buyers. Make use of keywords, Meta tags, Meta titles and Meta descriptions to raise your website rank in Google search engine pages. Besides, you can post blogs every week on your website and can publish informative articles pertaining to your products in good article directories.
iii. Focus on Brand-Appropriate Site Design & Navigation – Customize the browsing experience of your target audience through brand-appropriate website design. For instance, if you are targeting college students and want to sell rucksacks to them, use lively colors with colourful design to induce a sense of youth. A branded site helps to make your consumers get an exclusive feel about the uniqueness of the product that they won’t find anywhere else. This gives the power to customer community. Moreover, you should emphasize on well-structured navigation as it plays a vital role in driving customers to your site.
iv. Promote through Multiple Channels – Advertise products through multiple channels. This will let your customers experience your product brand. However, ensure that your product availability, promotional strategy and brand experience have consistency across all channels including online, in-store and on mobile. Use cloud supply chain technology to gain visibility across the channels.
v. Opt for Mobile Commerce – Currently, mobile commerce is growing through a boom in the market. So invest in mobile and get a robust mobile commerce platform. It will help to boost your profit in the coming years. Get an edge over competitors with mobile-accessible services like real-time notification, delivery status, product info, maps and delivery status.
Follow these tips or hire an ecommerce website design service provider and let your business prosper in the coming years. Ecommerce website design companies set clear objectives for web pages and encourage revisits by target audience. They design your website to enable potential customers to reach you easily and make a purchase. Look for the best ecommerce website design services and enjoy a steady business growth with increased return on investment.