Imagine that you finally have the affiliate marketing program you’ve been dreaming about set up. The commissions are calculated, the parameters are defined, and now we just turn on the tap for revenue, right? Not quite! If it were that easy, we might be out of a job but the truth is that it takes a team of experts at affiliate management to get a program to continually produce sales.
What’s the secret? It’s all about relationships and experience. Versa Marketing as been at it for over four years, building the network necessary and learning the ins and outs so that you can avoid the major pitfalls. Over that time they have perfected the process of turning affiliate marketing into one of your highest revenue producing channels, and they do it in three steps:
1. Finding affiliate networks who match your brand
Alignment is paramount here. Your affiliates are out there promoting your brand and are going to represent it to their constituents. The customers they bring in may in fact come to partially associate your brand with that particular affiliate. It’s thus extremely important that you’re not only comfortable with the people out there affiliate marketing for you but downright excited by the association!
To put it in a retail analogy, what a top affiliate management company can do for you is handle all of the interviewing so that you have sharp employees who speak your language, dress the part, are enthusiasticabout your values, and deliver stellar customer service! And once they’reemployed, that agency will keep them engaged.
2. Keeping affiliates highly engaged
It’s no secret that the vast majority of people who sign up through mostaffiliate management programs will never place your banner ad or engage in any way. Why is that? There are a variety of reasons but the biggest one is that people’s eyes are bigger than their stomachs and while they’ll be enticed by the commissions, they’ll stop once it requires effort to proceed. In this way, you need to encourage them and managing that process takes effort.
Inexperienced affiliate management companies typically only succeed in creating a long list of affiliates who don’t do much of anything. Versa Marketing on the other hand is prepared with a preset series of programs or “tricks up our sleeve” to kick start those affiliates’ engagement and encourage twice as many of them to produce.
What we’re talking about is continual personalized engagement over time through email with tips, tricks, and marketing messages that make it easy for them to talk about your products. They’ve optimized the typically tricky commission process for everything down to timing and bonus size to incentivize the affiliates’ 2nd and 3rd sales (if the commissions are good, the 1st sale is typically the affiliate buying one themselves). And they can draw from an unlimited pool of fun and creative ideas as time goes on, from sending them marketing kits to organizing website scavenger hunts. The ideas are endless, and their track record shows that Versa Marketing stands among the best in the industry for affiliate engagement.
3. Holding up your end of the bargain
This is the last potential block to the floodgates of revenue is simply holding up your end of the bargain! You can create all the incentives and engagement that you want but if affiliates find it tricky to get paid or confusing to collect commissions, they’ll likely stop participating. Thus, having a website and commission system that are optimized for sales is the final keystone in creating a full-cycle selling relationship.
Versa Marketing knows exactly what affiliates do and do not like and can help you create a streamlined process to keep your affiliates selling. They can also optimize the program with feedback from those affiliates so that the program continues to be a reliable long-term strategy for revenue growth.
Ready to have someone manage those affiliates for you?
Are you ready to get started yet? We hope so. Choosing the right affiliate management agency that can actually help you drive revenue is key and luckily for you, you need to look no further than Versa Marketing! They’ve been in the business for years and through their consultative approach
By james singh