Tumblr was founded in the year 2007 by David Karp and owned by Yahoo in 2013 and since then, it has gained huge popularity and appreciation from its users. It has now become one of the most popular microblogging platforms. Have you ever tried to use it as a social marketing platform? If not, so, you should start using it right now. It is really helpful for the promotion of your website.
Yes, of course, you may already feel overwhelmed by countless social media sites, but among all sites, Tumblr is a very powerful tool in spreading brand awareness. You can post your content, share images, videos, short descriptions and many more things on it. If you don’t know how to use it in a right way for your business promotion, so, don’t worry. Here is a quick guide to using Tumblr for a business that helps you to use it effectively, so, have a look below.
Signup: Needless to say, to create your presence on Tumblr, first of all, you have to sign up for it. It is very simple and hardly takes a few minutes. For this, you just need to provide some basic information like your name, email or password.
Select a catchy design: No doubt, the first impression is the last impression. So, you should select an eye-catching design for your business account in order to drive a huge traffic to your page. It offers you plenty of free as well as paid themes. You just need to be creative and find an appropriate design that, matches your images or business logo.
Interact and share: You can follow the mover and shaker of your industry in order to interact with them. You can also share their important post on your wall to get some new ideas for your business.
Use infographics: If you really want to promote your brand on Tumblr then you should start thinking visually. Images will help you to easily capture the attention of your customers and help them to understand what product and services you are trying to offer them.
Use tags: You can also use tags to discover each other. It is an effective way to get found by your users. If you use quality tags then it would be great even for the SEO of your website.
Concluding from the above points, it is clear that its popularity is growing quickly. So, you should create your identity on Tumblr today.