The strategy that’s made for video marketing for businesses is all focused on external impact. Did the video increase the lead generation rate? What’s the impact on the brand awareness? Well, looking at the success rate of animated explainer videos, it’s not surprising for us to be pondering over these questions. But, today we are going to shift focus from videos created for external impact to internally produced explainer videos produced by companies current, former, or even prospective employees – that can have the impact that’s equally effective.
This really is of great help when it comes to employee engagement, which is a complex issue in itself as it might be influenced by many factors. And one way to combat a few of these like; boredom, confusion, and miscommunication is by taking the help of videos.
Today, we’ll take a look at some of the ways companies can use the power of animated explainer videos to increase productivity and improve engagement levels of the employees:
Improved internal communication:-
Instead of deleting non-urgent internal communication messages or saving it to read it until later but rarely actually doing so, wouldn’t it be great if there was a way to express important company information in an entertaining and easy-to-understand way? Yes, you guessed it right! Why not do it with animated explainer video for employees who don’t care as much as their employers would want them to. This clearly explains how effective explainer videos are.
Training new employees:-
Use of explainer videos is an effective way to introduce corporate culture and to make new hires speed up, but another very important component element is to train new employees. It’s a highly cost-effective strategy as the other employees save a lot of time and energy.
Attempts to accomplish this have been made in the past through live action instructional video. But these low-budget videos tend to age faster than animated explainer videos. It’s difficult to update them, animated videos, on the other hand, can be easily revised and restructured anytime.
New products launch:-
Innovation and evolution are a part of every company’s action plan, but problems arise when all the employees all employees are not on the same page. With explainer videos, it shouldn’t be a problem to get everyone on the same page. The product itself gets a greater scope and is well explained but how it will be integrated into larger landscape will also come forth in the video.
Animated explainer videos sure provide a bridge that helps to mend various knowledge gaps, so it’s the most efficient way of changing internal protocol. This can refer to anything from educating employees about new medical facilities to giving out instructions on how to log transactions into a new system.
So, that’s how animated explainer videos can boost the internal productivity of business organizations big or small.