Videos are creating buzz in the online marketing world as a means for spreading the word about products and services. A video provides a tangible audible message that can be hosted on different platforms to expand reach, enhance search-ability, and create a deeper impact on the audience. An increasing number of businesses are looking to leverage video marketing to deliver them better search engine results. At Emaze Design, our video optimization services are designed to help clients get an edge over the competition with impactful video marketing.
Importance of Optimized Video for Online Business Marketing
With the influx of information on the Internet, a video provides an audio/visual alternative, which can create a deeper impact on the audience. Video placement can have a deeper impact over the audience than a traditional website listing. A well-optimized video can attract highly relevant, in-market traffic.
- Brand Awareness – You can leverage the power of video to deliver your brand message by posting it on high traffic sites, with the company name and logo, thus establishing yourself as an industry leader.
- Link Building – An optimized video is a potential tool to provide inbound links from leading sites, including Vimeo and YouTube, which boast an audience of more than 110 million viewers! Providing video inbound links to a landing page on your website can help make other areas of your site more relevant, drawing client attention to other products.
- SEO Benefits – Search engine ranking is indispensable for survival of a website in the Internet world. An optimized video can increase search engine relevancy. Our video optimization services are designed to include keywords in titles and descriptions of the video to optimize it for search engines. A well produced video with information about your company, objectives, brand message, products, and services will increase awareness in the audience and portray you as an expert in the industry, which can help generate more leads and sales.
A video is more interactive than content and has a higher chance of going viral, thus providing additional inbound or back-links to your site and boosting search engine ranking. Not only this, the audience can remember visual content more than boring text, and thus raising your brand awareness and promoting your business – all of which can translate into sales.
As video optimization professionals, we can optimize your videos so they work better for your business and leave a lasting impact on the audience. Whether you wish to create a video from scratch or edit and optimize existing videos to include brand message and call to action, count on the Emaze Design experts! We have all the solutions to improve your search results.
By Eric Cohen