Heated discussions between web designers/developers and Search engine optimisation specialists is a very common sight and it’s been happening for a long time now. And there is no sign of it ending anytime soon, but on the contrary it will get more heated in couple of years. It will go on unless both sides comprehend that they finally need to get along for the benefit of the project for which the end result is: a website with great usability.
It’s a well-known issue that web designers/developers are of the view that rankings aren’t everything and that the Search engine optimisation specialists frequently use aggressive techniques to influence rankings. On the other hand, Search engine optimisation specialists claim that the Web designers/developers often make their life difficult with poor coding and have little to no knowledge of SEO, that neither design nor content is everything but other things too play a vital role in making a website more user and search engine friendly. Today, with numerous websites being present within Google’s system, an increasing emphasis is required on both website design and search engine optimisation.
In the world of online marketing, it’s required to make your website appealing, functional, and engaging as well as easy to locate. This is where the primary tools such as search engine optimisation (SEO) and website design come in to play. SEO is a sector of the web industry which is growing at a swift speed and is a necessary consideration for any website design. Being one of the major online marketing tools, effective SEO will drive individuals to your website and will ensure that it’s more visible on major search engines such as Google, Bing and Yahoo.
Effective web design is another key element for your business’s online success. While it’s great to get visitors to the website, you need a way to engage them to purchase. A good web design is similar to visiting a well-constructed physical store. You would need several points of engagement, i.e. a clear floor plan, engaging staff and well displayed products. Once visitors enter through the front door, they are encouraged to purchase from your business and become repeat customers. This is where effective website designs come into play as it will include:
* Clear ‘call to action’ messages, tactically positioned within your website
* An appealing look and feel, in line with your business branding objectives – you desire your website to stand out from all others, so people feel engaged and interested.
* Easy navigation so that the visitor can proceed through your website easily, much like a clear shop floor
* The web design must also work across several browsers. Websites are often built around a single browser, which your visitors might not be using.
* Quick loading -you wouldn’t want potential clients having to wait for your website to open
Conflict between SEO and Web Design
The goals of SEO and Web design/development will often conflict. While website design is generally in favour of a sparing use of text to make things clear and engaging, SEO services in Mumbai requires the input of multiple keywords right through the page. While web design professionals will frequently use images and movement to tell a story that lures visitors into your products and services, SEO aims to use words to bring them to your door.
Whether you are a designer or an SEO from an SEO company in Mumbai, you first need to accept and then try to make your clients understand that neither SEO nor web design/development is a solution in itself – both are vital and must go together.
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